One of my favorite interviews from Steve Stoute. In the interview, he talks about branding. I saw this on a website months ago and bookmarked it. Check it out. His book, The Tanning of America releases on September 8th at several stores. Make sure you pick up a copy. His marketing ventures include Chris Brown's Doublemint commercial, LeBron James' State Farm ads and several of the McDonalds commercials. He's done so much. Very proud of him and will support anything he releases.